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Monday, August 03, 2020

So what is The Rendez-vous? Digital Kids Fashion week

So what is The Rendez-vous?

I’m so excited to be able to let you know now that The Rendez-vous is an alliance of the leading four digital kid’s fashion media platforms.

Pirouette, Scimparello, Hooligans magazine and myself at Smudgetikka have joined forces to shout the message that ‘kid’s fashion continues’ to buyers, press and consumers.

….and we’re kicking it off with two Digital Kid’s Fashion Weeks

Like so many industries the independent kid’s fashion industry is in uncharted territory.

Due to the effects of the pandemic manufacturers, their employees, brands and retailers are all struggling in various ways – from delays in the supply chain to consumers staying away during lockdown.

Ordinarily buyers would be planning their trade show season, from visiting their regulars to researching the latest up and coming labels.

This season due to Covid 19 neither buyers, nor press can walk the aisles of the shows – meaning action is required to create the usual buzz, and shine a spotlight on this season’s collections from the independent kid’s fashion labels.

So starting August 17th The Rendez-vous presents the first Digital Kid’s Fashion Week and I very much hope all my readers will join us.

We will all be posting sneak peek SS21 season previews and there will be additional content slotted between the brand posts on Instagram stories and IGTV. Everything will be able to be seen on @therendez_vous instagram and The Rendez-vous website.

What is The Rendez-vous ? The first Digital Kids Fashion week

What is The Rendez-vous ? The first Digital Kids Fashion week

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