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Tuesday, January 28, 2020

Kids fashion in Paris, sneak peeks from trade show Playtime Paris 2020

Kids fashion in Paris, sneak peeks for fall/winter 2020 from the trade show Playtime Paris 2020 today in a quick post before I whizz off to CIFF Youth in Copenhagen tomorrow.

The trade shows in Paris were quiet but some exhibitors were very happy with the orders received.

It seems that buyers are heading to labels that have strong identities and branding, safe and reliable names who they know will deliver and follow up with good marketing campaigns which are spread across the digital world and social media.

I think in general the lack of buyer footfall can be accounted for by the fact that business from individual boutiques has been lost as the small retailer world suffers but that is compensated for by the buying of the larger internet retailers in pure money terms. This does leads to a smaller footfall at the fairs though and a higher risk for brands as they sell to fewer sources.

Paris has its own problems with strikes and in the summer the recent heatwaves which are out of organisers control but which might also be putting some visitors off travel.

If so it would be a shame as the kids fashion on offer is strong both in design terms and quality. This edition of Playtime saw a re-organisation of the layout with lifestyle brands mixed in with fashion which some found confusing but I found it more visually interesting.

I’ve selected some of my favourites from the show below, kids fashion trends seen at Pitti Bimbo continue here with quilting, historical references with big collars, volume sleeves and button and frill details, textures particularly with fleece elements and prints of endangered species that might die out in kids lifetimes.

Playtime Paris was also notable for the launch of The Rendez-Vous, a collective between myself, Katie from Pirouette blog and Petra from Scimparello magazine, we are all long term in the fashion industry and wanted to make a private space to discuss  industry issues on Instagram. If you are an industry professional you can join us at The Rendez_Vous on Instagram and if you are heading to CIFF Youth we will be having a drinks reception to network on Wednesday 29th Jan at 5pm.

Yellow Pelota at Playtime Paris with the volume look for winter 2020

Yellow Pelota at Playtime Paris with the volume look for winter 2020

 

Fleece/cotton mix at Japanese label Folk Made at Playtime Paris, textured fleece is still a dominant trend in Paris.

Fleece/cotton mix at Japanese label Folk Made at Playtime Paris, textured fleece is still a dominant trend in Paris.

 

Raduga Grez make gorgeous wooden toys for children in rainbow colours with a new sorbet version for fw20

Raduga Grez make gorgeous wooden toys for children in rainbow colours with a new sorbet version for fw20

 

New comer to Playtime Paris Apolina Kids a beautiful sustainable brand from the UK

New comer to Playtime Paris Apolina Kids a beautiful sustainable brand from the UK

 

There is a lot of volume and historical sleeve details for kidswear FW2020, this is Tambere from South Korea

There is a lot of volume and historical sleeve details for kidswear FW2020, this is Tambere from South Korea

 

Facing a New York winter for the first time Barcelona born designer Cristina from Little Creative Factory has a new selection of padded coats and jackets for FW2020

Facing a New York winter for the first time Barcelona born designer Cristina from Little Creative Factory has a new selection of padded coats and jackets for FW2020

 

Layering is always a great idea for winter and Tia Cibani's vibrant prints are given softness with a net overlay for FW20

Layering is always a great idea for winter and Tia Cibani’s vibrant prints are given softness with a net overlay for FW20

 

Sustainable brand Cosmosophie have gorgeous collars that can be switched between their simple quality dresses and tops at Playtime Paris

Sustainable brand Cosmosophie have gorgeous collars that can be switched between their simple quality dresses and tops at Playtime Paris

 

New York label Wander & Wonder show the subdued colour and relaxed shape trends of kids fashion in Paris for FW2020 

New York label Wander & Wonder show the subdued colour and relaxed shape trends of kids fashion in Paris for FW2020

All photos by Smudgetikka – all rights reserved, no reproduction without permission – posts copyright Smudgetikka 2009-2020

 

 

 

 

 

 

 

 

 

 

 

The post Kids fashion in Paris, sneak peeks from trade show Playtime Paris 2020 appeared first on Smudgetikka.



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