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Tuesday, September 24, 2019

Stylish kids editorial fashion shoot for The Middle Daughter

Stylish kids editorial fashion shoot for new label The Middle Daughter photographed by Leonie Freeman with art direction and styling by Tracey Jacob features today on Smudgetikka.

The Middle Daughter is a newly formed label from the team who had an incredibly successful brand for girls and boys for two decades called No Added Sugar in the kids fashion industry, which sadly they left due to unfortunate circumstances involving an investor.

Back now with a new signature, The Middle Daughter is exclusively a girls wear brand for ages 2 -14 years. The concept is to create fashion-forward pieces with a minimal aesthetic, offering a modern wardrobe for the fashion-savvy girl.

The No Added Sugar handwriting will be evident but imbued with a more pared-back look. Prices will be generally more competitive amongst a few more expensive styles.

The fall/winter collection has bold golden and spice autumnal colour mixed with strong stripes of blue and forest green and a splash of country florals in pinafore dresses, loose easy to wear shapes and signature print logo tops with a cool 70’s retro vibe.

Easy to wear dresses layered over floral tops from The Middle Daughter

Easy to wear dresses layered over floral tops from The Middle Daughter

 

Draped stripes by The Middle Daughter from a stylish kids editorial fashion shoot by Leonie Freeman and Tracey Jacob

Draped stripes by The Middle Daughter from a stylish kids editorial fashion shoot by Leonie Freeman and Tracey Jacob

 

Meadow flower prints by The Middle Daughter for girls fashion fall/winter 2019

Meadow flower prints by The Middle Daughter for girls fashion fall/winter 2019

 

Signature stripes for The Middle Daughter reflect their original line No Added Sugar

Signature stripes for The Middle Daughter reflect their original line No Added Sugar

 

Easy to wear shapes for girls fashion by new label The Middle Daughter

Easy to wear shapes for girls fashion by new label The Middle Daughter

 

Retro style print dresses by The Middle Daughter styled by Tracey Jacob for winter 2019

Retro style print dresses by The Middle Daughter styled by Tracey Jacob for winter 2019

 

Pinafore style dress from The Middle Daughter new kids fashion label for 2019

Pinafore style dress from The Middle Daughter new kids fashion label for 2019

 

Signature logo print from contemporary girls fashion label The Middle Daughter

Signature logo print from contemporary girls fashion label The Middle Daughter

 

Cool matching tights from the collection of The Middle Daughter for winter 2019

Cool matching tights from the collection of The Middle Daughter for winter 2019

All photos by Leonie Freeman for The Middle Daughter – all rights reserved. Art Direction & styling Tracey Jacob, HMU by Hester Van Overbeek both at Era Management. Models Isla, Bunny and Posy Niel.

Post copyright Smudgetikka – no reproduction without permission 2009 – 2019

The post Stylish kids editorial fashion shoot for The Middle Daughter appeared first on Smudgetikka.



from Smudgetikka https://www.smudgetikka.com/fashion/stylish-kids-editorial-fashion-shoot-for-the-middle-daughter/
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