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Thursday, July 25, 2019

Underwater Origami for summer 2020 kidswear by EFVVA

Underwater Origami for summer 2020 kidswear by EFVVA with a sneak peek at this collection which is exhibiting to buyers at Playtime Tokyo on July 31st to August 2nd and at CHIC Shanghai in September.

Ever mindful of the world we are now living in Underwater Origami combines inspirations from both the Japanese practise of Origami and the urgent issue of the climate change that is the single greatest threat to the future of the planet and the children.

Founder of the EFVVA label Ewa Wróbel-Hultqvist says ‘I have always encouraged my children to be aware of what is around them: the blue sky, the deep ocean, the wild forest.

I believe that it is our responsibility to pass on this consciousness in order to preserve the environment for the future generations. I do it the best way I can – by educating through my designs.’

Every detail of the SS20 Underwater Origami collection captures the essence of the Japanese art; from the way of folding the pockets before sewing them, through the whales and mermaids prints to the KOI fish symbol adopted from artists such as Mori Yuzan and Hokusai Katsushika.

Further, the clear references to origami are visible through the presences of geometric and original elements emphasised by the use of colours such as white, purist blue, cassis and neo-mint.

Ocean, one of the key elements to Japanese art and tradition, takes the focus of the climate issue. The children are encouraged to pay attention to pollution in the Earth’s waters by the use of slogans ‘Save the Whales’ and ‘Say no to plastic’. The collection imagery also sees children fishing out the rubbish out of the water.

For girls and boys aged 0-12yrs, EFVVA is produced in organic cotton, linen and breathable, quick dry and UPF+ protection swimwear. All prints are non-toxic. EFVVA minimises the use of zippers, shoe laces and buttons to support the independence of children.

Underwater Origami, sneak peek previews of the new EFVVA summer 2020 collection presented to wholesale buyers this summer

Underwater Origami, sneak peek previews of the new EFVVA summer 2020 collection presented to wholesale buyers this summer

 

UPV swimwear by EFVVA for summer 2020 kids fashion

UPV swimwear by EFVVA for summer 2020 kids fashion

 

So cute 'Save The Whale' prints for summer 2020 by Polish label EFVVA

So cute ‘Save The Whale’ prints for summer 2020 by Polish label EFVVA

 

Whale print boys fashion by EFVVA for SS20 presenting at Tokyo Playtime and CHIC Shanghai

Whale print boys fashion by EFVVA for SS20 presenting at Tokyo Playtime and CHIC Shanghai

 

Origami details for EFVVA summer 2020 kids fashion

Origami details for EFVVA summer 2020 kids fashion

 

Unique mermaid girls dress by EFVVA for summer 2020, who doesn't want to be a mermaid!

Unique mermaid girls dress by EFVVA for summer 2020, who doesn’t want to be a mermaid!

 

Strong eco messages for kids awareness by EFVVA for their SS20 kids fashion collection

Strong eco messages for kids awareness by EFVVA for their SS20 kids fashion collection

 

Unique ruffle cut dress by EFVVA a sneak peek of summer 2020 kidswear

Unique ruffle cut dress by EFVVA a sneak peek of summer 2020 kidswear

Brand Strategy and Creative Production: @sylwia_bajek x @studiobajek
Photography and Creative Production: @nadjapollack
Creative Direction: @ewa_hultqvist
Mua and Hair: @hanan_chahid
Models: @masonascencion & @mariska_lenthe_storm

All posts copyright Smudgetikka – no reproduction without permission 2009-2019

 

 

The post Underwater Origami for summer 2020 kidswear by EFVVA appeared first on Smudgetikka.



from Smudgetikka https://www.smudgetikka.com/fashion/underwater-origami-for-summer-2020-kidswear-by-efvva/
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