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Monday, April 08, 2019

Minimal kids fashion at Miss L. Ray

Minimal kids fashion at Miss L. Ray for summer 2019 with architectural inspired shapes plus a feminine touch.

A neutral palette of cream and white is broken up with bursts of primary “crayon” colours such as yellow, violet blue and fuchsia.

Architecture drives the shapes of the collection with clean, uncluttered lines complemented by the occasional considered pleat, ruffle and flounce.

The starting point and a backdrop for the collection was the spirit of Frida Kahlo and her eclectic way of dressing she used to express of the complexities that she encountered, delivering a collection that is feminine, romantic yet strong just like Kahlo herself.

The Miss L.Ray campaign was shot on the grounds of the famous Wotruba Church in Vienna.
The modernist chapel takes its name from the visionary sculptor behind its creation, Fritz Wotruba. It was built in 1974 from 152 concrete blocks, bolted together like a Jenga tower in mid-tumble. The windows are built into the irregular spaces between the blocks.

Architectural but also feminine shapes by Miss L.Ray for kids fashion SS19

Architectural but also feminine shapes by Miss L.Ray for kids fashion SS19

 

Minimal kids fashion for summer 2019 at Miss L.Ray

Minimal kids fashion for summer 2019 at Miss L.Ray

 

The campaign was shot at the incredible Modernist church Wotruba in Vienna

The campaign was shot at the incredible Modernist church Wotruba in Vienna

 

Simple style at Miss L.Ray for kids fashion summer 2019

Simple style at Miss L.Ray for kids fashion summer 2019

 

Architectural featured sleeves at Miss L.Ray for SS19 kidswear

Architectural featured sleeves at Miss L.Ray for SS19 kidswear

 

Monochromatic tones for Miss L.Ray summer 2019 girls fashion

Monochromatic tones for Miss L.Ray summer 2019 girls fashion

 

Clean lines but feminine styling for Miss L.Ray summer 2019

Clean lines but feminine styling for Miss L.Ray summer 2019

 

Pops of bold colour brighten the neutral tones of Miss L.Ray kidswear for summer 2019

Pops of bold colour brighten the neutral tones of Miss L.Ray kidswear for summer 2019

Photos by Hilde Van Mas for Miss L.Ray – all rights reserved. make up and hair by Jody Cuberli

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post Minimal kids fashion at Miss L. Ray appeared first on Smudgetikka.



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